Truelead Coaching needed a way to clearly showcase what their programme offers, the benefits of joining, and why it works—backed by real stories from people who’d been through it. We created a two-minute brand video featuring the founder explaining how the programme works, interlaced with powerful testimonials from clients across the UK. Each shared honest, relatable experiences—from overcoming imposter syndrome to seeing measurable improvements in team performance.

As well as the brand video, individual testimonial videos were used throughout the website, supporting key sections and addressing common pain points. Shorter edits were also rolled out across LinkedIn and Instagram to build awareness and trust.

The result was a 42% boost in sign-ups within six months and more engaged, better-informed leads arriving to sales calls already convinced of the value.