Creating video content is one of the most powerful ways to connect with your audience, tell your story, and inspire action. But let’s be honest, it’s not always as easy as it looks. Between planning, shooting, and editing, there’s a lot that goes into making a great video.
We’ve worked with businesses of all sizes to produce content that not only looks great but also achieves real results. Along the way, we’ve picked up a few lessons that might help you as you think about your next video project. Here are our top 10 tips for creating impactful video content.
1. Keep It Short and Sweet
These days, attention spans are shorter than ever. If your video runs too long, you might lose your audience before they even hear your key message. That’s why we recommend keeping your brand videos to around 60-90 seconds and social videos around 15-30 seconds, just enough time to make an impression and leave them wanting more.
Why this matters:Â A concise, focused video keeps viewers engaged and ensures your message
doesn’t get lost.
2. Hook 'Em Fast
The first five seconds of your video are crucial. Think bold visuals, intriguing questions, or something unexpected that makes them stop and watch.
A question to consider: What’s the one thing your audience needs to see or hear right away to stay interested?
3. Tell a Story, Don’t Sell
We’ve found that the best videos don’t feel like ads, they feel like stories. When you centre your content around a narrative, it’s easier to connect with your audience on an emotional level. Think about the problems your customers face and how your brand helps solve them.
Why this works:Â A story creates empathy, builds trust, and makes your message memorable.
4. Use Captions
Here’s something that might surprise you: most videos on social media, and even some websites, are watched without sound. Captions ensure your message is clear, even if viewers have their volume turned off. They also make your content more accessible.
How we approach this:Â We believe every video should work with or without sound, and captions are a key part of that.
5. Plan Before You Press Record
Great videos don’t happen by accident, they’re the result of clear planning. Before we shoot anything, we spend time defining the purpose of the video, the audience we’re speaking to, and the message we want to convey.
A thought for your next project: What’s the goal your video needs to achieve? Starting with that clarity can make all the difference.
6. Light It Right
Lighting can make or break your video. We always ensure our shoots are well-lit, whether we’re using natural light or studio setups. The goal is to make everything look polished and professional while staying true to your brand.
What you can do: Try and plan your shoot around natural light where possible, or somewhere that big enough that can fit lighting equipment. Trust us, it’s worth it.
7. Think Mobile First
More and more people are watching videos on their phones. That means it’s important to design videos that look great on small screens.
Consider this:Â How will your video look on mobile? Thinking about this early can help you connect with a bigger audience.
8. Don’t Forget the CTA
Every video should lead your audience somewhere. Whether it’s visiting your website, signing up for a newsletter, or exploring your product, a clear call-to-action (CTA) helps guide them to the next step.
How we see it:Â A great CTA feels like a natural part of the story - not a hard sell.
9. Sound Matters (A Lot)
Good sound quality is non-negotiable. Even the most visually stunning video will fall flat if the audio isn’t clear. We always test our audio before shooting and use high-quality equipment to ensure your message comes through loud and clear.
Why this matters:Â Sound is one of the fastest ways to build, or lose, credibility in your video.
10. Repurpose Your Content
One of the best things about video content is how versatile it is. A single video can be repurposed into shorter clips for social media, embedded in emails, or shared on your website.
What this could look like for you:Â A single shoot could give you enough material to fill your content calendar for weeks.
Final Thoughts
We’ve learned through experience that creating a great video isn’t just about the final product, it’s about the journey to get there. It’s about collaborating on ideas, refining the message, and creating something that truly resonates with your audience.
If these tips got you thinking about your next video project, let’s have a chat. Whether you’re looking for inspiration or ready to dive in, we’d love to explore how we can help bring your vision to life.